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Because going out and meeting people is costly and difficult.
Whereas, searching through online profiles can be fairly efficient.
But it can also be very rewarding, because you’re going to get a better fit, a better partner, as a result.
SARAH GREEN: Well, and, of course, there was one little wrinkle to this, which actually makes it more like the world of hiring, which I was so glad that you mentioned, which is that you are not just sort of shopping for a partner.
And the idea here is I need to make it expensive for you to signal to me that you’re very interested in me.
And I’m just wondering when you think about ways to signal interest in a way that will reflect well on you and result in a positive outcome, as you call it in the book maximum utility or maximum happiness, what were some of more effective approaches that you saw?So loneliness in the partner market is basically similar to unemployment in the job market.SARAH GREEN: Well, and as you point out in the book, there is one way in which both romantic partners and potential employers try to get you to choose them by signaling either how desirable they really are or maybe at least how much they’re really interested in you.But the world is not ideal and going about searching through people is very costly.So online dating has actually provided a boon to the market, or at least from my perspective I think of it that way.